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edesigning a website is a major undertaking. But not everyone is aware of how crucial it is a website redesign. Your website should be evolving along with the quick advancement of technology and the quick changes in the needs of your target audience. particularly because it needs to support your brand’s newly defined goals.

Therefore, you should consider about redesigning your website, particularly if you wish to upgrade your digital presence

Website Redesign: What to consider from your current Website

If you are managing SEO campaigns, you should be aware of what is currently effective, including high-ranking keywords and topics, organic traffic-generating pages, and any additional organic visibility.

You can make sure that the design and planning of the new website take into consideration what works by meticulously recording it.

Experience | practical contact with and observation of facts or events.

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The most important SEO tasks

1. Clarify your SEO goals

A website that wants to be redesigned must be optimized for search engines in addition to having a new aesthetic look. Set specific, measurable SEO goals for the new website before starting the redesign. These goals will act as a beacon to drive your redesign decisions.

Examples of SEO goals:

• Increasing Organic traffic
• Increasing monthly visitors
• Increased credibility and domain authority

2. Content is the King

You need to optimize and enrich existing content.Determine the primary keywords that should be used by conducting in-depth keyword research. identifying the keywords that competitors use to their advantage and determining which are the most popular in the sector.

Plan the content that needs to be produced and start developing a content strategy. deciding on the content while keeping the keywords in mind. The combination of the most popular terms from the study and what appeals to the target market for the brand is motivating. These two areas are linked together as one and you should carefully consider in the initial phase of website redesign process.

3. Keep content fresh

In your attempt for perfect content optimization, don’t allow any of your web pages to go out of style. Avoid using out-of-date images or content that is unrelated to the subject of your brand. A website that is both up to date and user-friendly is necessary to establish credibility and outperform competitors. Both search engines and users will value your efforts to maintain the material up to date.

4. Include All the Correct On-Page SEO Elements

Having conducted all the revious steps in the website redesign process, make sure to use the appropriate on-page SEO strategies when you update your material. Optimizing your page for the correct target keywords involves the below key elements:

• Page title
• Headings
• Opening Paragraph
• Meta title tags
• Meta Descriptions
• Image alt tags

5. Optimize Speed of your website

A website that takes hours to load is one thing that both visitors and Google dislike. Your website’s loading speed will affect both user experience and search engine rankings. If a website takes too long to load, users could get impatient and quit. Increasing the speed of your website should be one of your main priorities when revamping it. Website loading times are frequently caused by large photo files. Compress your media files to start speeding up your website. Compressed images and videos can significantly impact performance.

6. Update XML sitemap

XML sitemaps show how your site is organized and how pages are linked to one another. XML sitemap actualy informs bots where to rank your website in search results. Always update XML sitemap and submit to Google Search Console

7. Optimize Images

Images play an important role in your website speed. Keep everything in the latest image format and in some cases try to use CDN if your audience is global

8. Test Responsiveness

Your new website needs to be easily accessible by all users and devices no matter the internet connection quality each user may obtain

9. Test your new redesign website

Finally, when web development is completed, do not forget to perform a fress SEO audit when your new webiste goes live

Learn also When you shoud redesign a website | Forbes.com by Katherine Haan Updated: Jul 26, 2023, 11:00ambelow