T he hospitality sector has seen a transition as a result of events in recent years. Many firms failed, while others quickly adjusted and persevered. Some emerged from the ensuing tumult with creative ideas catered to our new normal. Technology has been developing at a dizzying rate, and in 2023 the hotel sector will be leveraging these advancements in many exciting new ways.
So what new trends are emerging?
Higher customer knowledge of sustainability, purpose, and health and well-being has raised the bar for hospitality businesses.
Service Excellence | Establishing a culture of service across your hotel can be gold
The top 5 trends influencing the hospitality sector in 2024
1. Business and Pleasure travellers
Nowadays, a lot of workers find themselves working remotely, and this trend is expected to stick around. An unprecedented number of high-profile companies, led by big tech companies like Twitter, Facebook, and Amazon, have announced that they will adopt a hybrid or flexible approach to working remotely, a shift that has been accelerated by the global public health crisis.
2. Health & Well-being hospitality
Apart from the standard spa offerings focused on relaxation and beauty, there is an increasing need for health diagnostic technology and customized treatment plans provided by professionals. These professionals can conduct individual or group sessions to foster emotional balance, vitality, healing, stress management, mindfulness, and improved
3. Digitalized guest experiences
Apps are playing a bigger role in how hotels oversee the services they offer to clients and are now able to manage a lot of the guest cycle and experience. It goes without saying that the movement toward digital and contactless services has accelerated. The increasing use of technology-assisted solutions, such as mobile check-in, contactless payments, voice control, and biometrics, is revolutionizing traditionally customer-facing services.
4. Artificial Intelligence (AI)
Apps are playing a bigger role in how hotels oversee the services they offer to clients and are now able to manage a lot of the guest cycle and experience. It goes without saying that the movement toward digital and contactless services has accelerated. The increasing use of technology-assisted solutions, such as mobile check-in, contactless payments, voice control, and biometrics, is revolutionizing traditionally customer-facing services.When it comes to answering frequently asked questions and assisting with reservations, chatbots have shown to be a valuable resource for customer support. This is particularly crucial in a sector like healthcare where continuous operation is expected.
ChatGPT, an OpenAI-developed chatbot that employs the GPT-3 language model, is skilled at mimicking the conversational flexibility of humans when delivering answers.
5. Renewable energy
A contemporary and enduring trend in hospitality is “sustainability,” which is emphasized through the use of renewable energy sources. Smaller steps have been taken in the hospitality industry recently, such as emphasizing the removal of disposable plastics, reducing food waste, and eliminating unnecessary paper consumption through opt-in receipts. However, decisions made at the hospitality management level and during the construction phase are being influenced by more extensive ethical and environmental factors.
With the help of technology, hotels can now monitor and lower their water and energy use, which is starting to contribute to this. This article describes how the renowned Claridges hotel in London installed an extraction and ventilation system in its kitchens, which resulted in a 30% reduction in energy expenses.