What is Website Development and What Does It Include?

Website development includes several key components. First, it involves user experience (UX) and user interface (UI) design, ensuring the website is visually appealing and easy to navigate. Next, programming and implementation of the necessary functions are carried out, which may involve integrating various tools such as Analytics, CRM, and more. Content creation and optimization are critical to making sure the website’s message is clear and valuable to visitors. Technical SEO and optimization ensure the site performs well on search engines, while hosting and ongoing technical support are essential for maintaining the site’s functionality and security over time. Depending on the project, each website may have different needs, leading to variations in the development process.

How Much Does Website Development Cost in Greece in 2025?

The cost of developing a website depends on several factors. First, the type of website plays a major role. For example, personal websites or blogs are typically more affordable than corporate websites or complex e-commerce platforms. The technology or platform used for development also influences the price. More advanced platforms or custom-built websites can be costlier than standard solutions like WordPress or Wix. The number of pages and whether the website requires a custom design or special features such as a booking system or multilingual support also contribute to the overall cost. For reference, a personal blog can cost between €300 and €600, while a fully functional e-commerce site may range from €1,000 to €3,000 or more.

Tip: While it might be tempting to choose the cheapest package, the quality of the website significantly impacts the return on investment. Investing in a higher-quality build can save you time and money in the long run by ensuring better functionality, higher search rankings, and a better user experience.

Website Creation Platforms: Which One Should You Choose?

When it comes to creating a website, there are several platform options to consider.

WordPress is the most popular Content Management System (CMS) worldwide. It is open-source, which means it is free to use, and has a large community offering thousands of plugins. WordPress is also SEO-friendly, flexible, and affordable. It is suitable for blogs, corporate websites, and even e-commerce stores.

Wix and Squarespace are both drag-and-drop website builders that are easy to use and suitable for personal projects or small businesses. However, they offer more limited SEO capabilities and customization options, which may not be ideal for larger or more complex websites.

For those looking for more freedom and customization, custom solutions using technologies like HTML, Laravel, or React are available. While these solutions allow for greater flexibility in design and functionality, they come with higher costs and development time. They are typically best for startups or businesses with more complex requirements.

Conclusion: For most users, WordPress is an excellent choice, offering a balance between cost, flexibility, and ease of use.

Local SEO: How to Rank First in Local Searches

If you run a local business, such as a café, hair salon, or law office, Local SEO is critical for improving your visibility in local Google searches. Local SEO helps ensure your business appears on the first page of results when potential customers search for relevant local services.

One of the first steps to improving your local SEO is to create and optimize your Google Business Profile. This allows your business to appear in Google Maps and local search results. Make sure to complete your profile with accurate information, including your address, phone number, business hours, and website link. Also, include high-quality images of your business and respond to customer reviews to boost credibility.

Another important strategy is to incorporate local keywords into your website’s content. For example, if you are offering website development in Athens, use terms like “website development Athens” in your titles, headings, and content. This helps Google understand your location and the services you offer.

If your business operates in multiple cities, consider creating landing pages dedicated to each location. This allows you to target specific areas more effectively with customized content for each city. For example, you could create pages like kataskeviistoselidon.gr/kalamata or kataskeviistoselidon.gr/patra.

Listing your business in local directories is another great way to increase your local visibility. Websites like xo.gr, vres.gr, and 4ty.gr are popular Greek business directories where you can add your company’s information.

Building local backlinks is another effective strategy for local SEO. Seek partnerships with local businesses, blogs, or associations, and request that they link to your site. These local backlinks help increase your site’s authority in Google’s eyes and boost your search rankings.

Finally, make sure your business’s name, address, and phone number (N.A.P.) are consistent across all online platforms. Inconsistent information can negatively impact your local SEO performance.

Eshop Development Step-by-Step: A Guide for Entrepreneurs

Creating an online store (eshop) can be a game-changer for your business. If you’re ready to start selling products online, here’s a step-by-step guide to help you build your own eshop.

Start by choosing a platform for your store. WooCommerce is an excellent choice if you already use WordPress, as it offers great flexibility and many available plugins. Shopify, on the other hand, is an all-in-one solution that is user-friendly, though it comes with certain limitations in terms of customization.

Next, choose a domain name for your store. It should be short, easy to remember, and relevant to the products or services you offer. Along with your domain, you’ll need reliable hosting to ensure your website loads quickly and securely.

Organize your products into categories to make it easy for customers to browse your store. For each product, add detailed descriptions, prices, high-quality images, and relevant tags to improve searchability.

Set up payment and shipping options. Offer various payment methods such as credit cards, PayPal, and cash on delivery. Also, define your shipping policies, costs, and delivery methods, so customers know what to expect.

Security and trust are essential when running an online store. Make sure your site uses an SSL certificate (https) for secure transactions. Display clear return policies and terms of service, and provide responsive customer support via live chat, email, or phone.

For SEO, make sure your product titles and meta descriptions are optimized for search engines. Use structured data markup, such as schema.org, to help search engines understand your products better. Creating a blog with articles related to your products is also a great way to drive traffic and improve SEO.

Lastly, connect your store to Google Analytics and Facebook Pixel to track your site’s performance. Running targeted Google Ads or Social Media Ads and using email marketing (e.g., Mailchimp) are effective ways to attract customers and boost sales.

Bonus: Start with a small selection of products and gradually expand. Focus on quality over quantity to ensure a positive customer experience.

Rob Graf | “When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.”

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Frequently Asked Questions (FAQ)

How long does it take to build a website?

The time required for website development depends on the complexity of the project. A simple website could be completed in 7–10 working days, while an e-commerce store or custom solution may take anywhere from 3 to 8 weeks.

What is the best platform for my website?

For most users, WordPress is the best option due to its flexibility, ease of use, and large community. For more complex projects, custom solutions (e.g., Laravel, React, Next.js) may be suitable. For quick websites, Wix or Shopify are good options.

How can I appear on the first page of Google?

To rank on Google’s first page, you need a strong SEO strategy. This includes using the right keywords, optimizing your website’s technical aspects, building quality backlinks, using local SEO strategies, and providing high-quality content.

Do I need a website if I already have a presence on social media?

Yes. While social media is important, a website gives you full control over your online presence, content, and lead collection. Social platforms can change algorithms or restrict access, but with a website, you’re in charge.

What support is provided after the website is built?

Web developers typically offer ongoing support through maintenance contracts. This includes security updates, backups, fixes, and technical assistance. It’s important to have a support plan to keep your website running smoothly.

Why Choose Us: Your Trusted Partner in Website Development

Building a professional website is more important than ever for your online presence. From selecting the right platform to implementing local SEO and creating a dynamic eCommerce site, each step plays a critical role in your success. By following the tips outlined in this guide, you’ll be able to create a website that is not only functional and user-friendly but also optimized for search engines, driving more traffic and attracting more customers to your business.

Why Choose Us?

At 8vision Digital Agency, we combine years of experience with cutting-edge technology to build websites that not only look amazing but perform flawlessly. Our team is dedicated to understanding your specific business needs and goals, ensuring that every project is tailored to your exact requirements. Whether you’re looking to develop a simple blog, a corporate website, or a full-fledged eCommerce platform, we provide expert guidance and support throughout the entire process.

Our proven track record of satisfied clients and successful projects speaks for itself. We focus on delivering high-quality solutions that enhance your online presence and help you achieve your business objectives. With our strong focus on SEO, user experience, and performance optimization, we ensure your website ranks well on Google, providing you with the visibility and traffic your business deserves.